# Augesto Digital Solutions > AI Augmented Marketing Agency --- ## Pages - [AI Content Creation](https://augesto.com/services/ai-content-creation/): AI content creation services for blogs, emails, social, podcasts and videos with right tech, speed, consistency, and brand alignment. - [Glossary](https://augesto.com/blog/glossary/): Glossary AI Concepts Explained What is a Marketing Qualified Lead (MQL)? What is Conversion Rate Optimization? - [AI Lead Generation](https://augesto.com/services/ai-lead-generation/): Our AI lead generation services help businesses generate high-quality leads, automate outreach, and improve conversions using AI-powered systems. - [Guest Posts](https://augesto.com/taher-batterywala/guest-posts/): Featured Writer Taher is a contributing writer for several publications With 8+ years in B2B marketing, Taher loves to share... - [Alex Wright](https://augesto.com/team/alex-wright/): OUR UX WIZARD Alex Wright Alex has spent 6+ years studying UX patterns, conducting user interviews, and formulating UX strategies.... - [Jakob Henning](https://augesto.com/team/jakob-henning/): OUR FOUNDER & LEADER Jakob Henning Jakob has a rich experience of 12+ years in SEO, content marketing and lead... - [Agnes Joseph](https://augesto.com/team/agnes-joseph/): OUR CONTENT MAESTRO Agnes Joseph Agnes is an SEO specialist and content writer with 3+ years of experience. She helps... - [Team](https://augesto.com/team/): - [Blog](https://augesto.com/blog/): AI Marketing and Automation Blog Stay ahead with insights on AI, content creation, and marketing automation. Practical tips, real use... - [Process](https://augesto.com/process/): Our 6-Step Conversion Rate Optimization Process A battle-tested process we developed after working for several clients and has helped them... - [Write for Us](https://augesto.com/write-for-us-guest-post/): Submit a Guest Post – Guidelines Hi there! 👋 You’re welcome to write a guest post on our website. Please... - [Contact](https://augesto.com/contact/): Contact Our Team Let’s connect. We are obsessed with conversions. Describe your requirements briefly and we will get in touch.... - [Services](https://augesto.com/services/): Partnering with clients to lift their conversions We turn your website traffic into paying customers with data-driven CRO strategies that... - [About](https://augesto.com/about/): About Us Triadic is a conversion rate optimization agency We turn visitors into customers. Through constant testing and data-driven strategies,... - [AI Augmented Marketing Agency](https://augesto.com/): AI Augmented Marketing Services Optimizely’s customizable workflows empower you to design and optimize your business processes to meet your specific... --- --- ## Posts - [AI Lead Generation: The Ultimate Guide to Scalable B2B Growth in 2025](https://augesto.com/blog/guides/ai-lead-generation/): B2B sales has changed. Again. Budgets are tighter. Headcounts are leaner. And expectations? Still sky-high. In 2025, most sales teams... - [The Ultimate Guide to AI Content Creation: Tools, Tips & Workflows for 2025](https://augesto.com/blog/guides/ai-content-creation/): AI is changing how content gets made. Quietly at first, then all at once. What started with headline generators and... - [The Coming of Age Brand Building Strategy Using Content](https://augesto.com/blog/content-marketing/new-content-strategy-for-brand-building/): Why content strategies from 2021 are falling flat in 2025 and how smart teams are building brand-first engines instead of just pushing posts. - [What Is Answer Engine Optimization (AEO)?](https://augesto.com/blog/glossary/what-is-aeo/): Answer Engine Optimization (AEO) is a smarter way to create content that gives users direct answers when they search online. - [The Ultimate AEO Page Structure: How to Optimize Your Content for AI Overviews](https://augesto.com/blog/seo/aeo-page-structure/): Structure your content for AI Overviews and LLMs with this complete AEO page framework. Learn how to rank, get pulled, and stay visible in AI search. - [Why Informational Content Is Dying And What Smart Marketers Are Doing Instead](https://augesto.com/blog/content-marketing/informational-vs-demand-driven-content/): Informational content is fading. Learn why SEO tricks aren’t enough anymore and how Augesto’s AI-driven strategy helps marketers stay ahead. - [How to Integrate AI Into SEO Workflow](https://augesto.com/blog/seo/integrate-ai-into-seo-workflow/): Discover how SEO pros use AI to speed up keyword research, boost rankings, and stay competitive without losing the human touch. - [How to Use ChatGPT to Audit Topical Authority and Improve SEO Coverage](https://augesto.com/blog/content-marketing/use-chatgpt-to-measure-topical-authority/): Use these 5 ChatGPT prompts to measure topical authority, find content gaps, and strengthen your SEO strategy with AI. - [What is AI automation?](https://augesto.com/blog/glossary/what-is-ai-automation/): AI automation handles repetitive work, cuts costs, boosts accuracy, and frees teams to focus on higher-value tasks. - [What is Agentic AI?](https://augesto.com/blog/glossary/what-is-agentic-ai/): Agentic AI uses smart agents to solve tasks with minimal input, mimicking human decisions and working together through AI-driven coordination. - [What is an AI agent?](https://augesto.com/blog/glossary/what-is-an-ai-agent/): An AI agent acts on its own, taking in data, making decisions, and changing its environment, whether physical, digital, or both. - [Conversion Rate Optimization (CRO) - A Complete Guide](https://augesto.com/blog/cro/conversion-rate-optimization-cro-guide/): Ever wondered why some websites turn visitors into loyal customers while others struggle to get a single sign-up? That’s where... - [SEO for Agencies: How to Lift Search Rankings for Your Business](https://augesto.com/blog/seo/seo-for-agencies/): SEO for agencies can feel like a never-ending puzzle. You’re managing your own rankings while also delivering results for clients.... - [What is Conversion Rate Optimization?](https://augesto.com/blog/glossary/conversion-rate-optimizaiton/): CRO is the process of boosting the percentage of users who take a desired action on a website—whether that’s making... - [MQL vs SQL in Marketing - What is the Difference](https://augesto.com/blog/lead-gen/mql-vs-sql-in-marketing/): Before diving into the differences between MQLs and SQLs, it’s important to understand the concept of leads in marketing. What... - [What is a Marketing Qualified Lead (MQL)?](https://augesto.com/blog/glossary/what-is-mql/): A Marketing Qualified Lead (MQL) is a leader who has shown a higher level of interest in your product or... - [10 SEO Link Building Tactics That Ensure Sure Shot Results](https://augesto.com/blog/seo/link-building-tactics/): Again, customers liked to be affirmed in their decisions. This phrase communicates that if the customer buys your products. --- # # Detailed Content ## Pages ### AI Content Creation > AI content creation services for blogs, emails, social, podcasts and videos with right tech, speed, consistency, and brand alignment. - Published: 2025-05-22 - Modified: 2025-05-24 - URL: https://augesto.com/services/ai-content-creation/ AI Content Creation Marketing Services Outsource your content creation to scale production, stay consistent, and hit your marketing goals faster and more often. Get started now 4. 9 1. 456 Trusted by top global companies Our AI Lead Generation Process We map your ideal customer We pull from first and third-party sources to define exactly who you should be targeting. We build your AI workflow We set up an AI lead generation automation system that can identify warm prospects, trigger personalized outreach and score leads by buying intent. We optimize on the fly Our systems track what works, flag what doesn’t, and adjust. You get better results each week without lifting a finger. Blog Writing We offer AI blog creation that’s structured, SEO-optimized, and aligned to your tone. Keyword research backed by AI tools AI-generated content outlines that fit your brief Drafts delivered in hours, not days Final copy polished by humans Long-Form Resources (Ebooks, Reports & Whitepapers) Want lead magnets that look like they took weeks—but only took days? We’ll handle the heavy lifting. Detailed guides with clean structure Data-backed copy, generated fast AI-assisted formatting for easy reading Designed for high-conversion downloads Newsletters Our AI-powered newsletter writing helps you send value, not noise. Subject line testing and optimization Brand voice-trained writing models Weekly, monthly, or drip campaign formats Personalized by segment or persona Product Descriptions We help you generate descriptions that are clear, keyword-rich, and tailored to your buyer. Custom templates for your category Easy bulk generation and QA... --- ### Glossary - Published: 2025-05-22 - Modified: 2025-05-22 - URL: https://augesto.com/blog/glossary/ Glossary AI Concepts Explained What is a Marketing Qualified Lead (MQL)? What is Conversion Rate Optimization? --- ### AI Lead Generation > Our AI lead generation services help businesses generate high-quality leads, automate outreach, and improve conversions using AI-powered systems. - Published: 2025-05-22 - Modified: 2025-05-24 - URL: https://augesto.com/services/ai-lead-generation/ AI Lead Generation Marketing Services Ditch cold lists and guesswork. Start reaching the right people, at the right time with zero wasted effort. Get started now 4. 9 1. 456 Trusted by top global companies Our AI Lead Generation Process We map your ideal customer We pull from first and third-party sources to define exactly who you should be targeting. We build your AI workflow We set up an AI lead generation automation system that can identify warm prospects, trigger personalized outreach and score leads by buying intent. We optimize on the fly Our systems track what works, flag what doesn’t, and adjust. You get better results each week without lifting a finger. What you get with our AI Lead Generation Services Everything you need to generate better leads faster, without burning out your sales team. Target the right people AI maps your ideal customer so you reach high-intent prospects, not random inboxes. Automate your outreach Custom AI workflows handle follow-ups, routing, and outreach across channels, all without manual effort. Send personalized messages Personalized copy, tailored by AI, that lands better than boring templates ever could. Track what drives your growth Know which leads are hot, which emails work, and where to focus for better ROI. B2B Lead Generation Using AI Discover precisely how you're delivering value throughout every phase of the customer experience, and take action accordingly. AI-trained ICP models to identify top targets Hyper-personalized outbound messaging Sales insights synced to your CRM Clean, verified data for high lead... --- ### Guest Posts - Published: 2025-05-19 - Modified: 2025-05-24 - URL: https://augesto.com/taher-batterywala/guest-posts/ Featured Writer Taher is a contributing writer for several publications With 8+ years in B2B marketing, Taher loves to share his knowledge on various topics on marketing, eCommerce, user experience and business growth. 8 Years of Experience 44 Articles written 5 Avg. guest posts a month 95 Approval rate Featured on Top Publications All My Articles 13 Original Social Media Giveaway Ideas to Get Inspired Clutch. co How to Prepare a Marketing Plan for Your Ecommerce Business Goaffpro. com What is Product Market Fit and How it Impacts User Experience Design Greenbook. org 5 Companies That Scaled Through Product Led Content Productmarketingalliance. com 5 Tips to Craft Influencer Media Kits That Seal the Deal Revenuemarketingalliance. com How to Scale Your Online Business with E-commerce AI Tools Powr. io 7 Social Media Best Practices You’re Probably Overlooking Sotrender. com 5 Best Practices for Creating a SaaS Blog that Brings Traffic & Leads Encharge. io How to Prepare an Email Marketing Plan: Process and Best Practices Encharge. io 10 Tips to Run Social Media Campaigns for Brand Building Bulk. ly How to Use Customer-Centric Marketing to Increase E-commerce Sales Digitalagencynetwork. com 5 Ways an Internal Knowledge Base Helps in Employee Training Knowledgeowl. com 3 Clever Ways to Use Generative AI to Promote Your Startup Startupsmagazine. co. uk 10 Strategies to Improve Brand Visibility in Social Media Search Sotrender. com How to Balance SEO and UX Best Practices on Your Website Jivochat. com How to Improve User Adoption for Fintech SaaS Products Uxmatters.... --- ### Alex Wright - Published: 2025-02-20 - Modified: 2025-02-20 - URL: https://augesto.com/team/alex-wright/ OUR UX WIZARD Alex Wright Alex has spent 6+ years studying UX patterns, conducting user interviews, and formulating UX strategies. Having worked with prominent web and product design agencies, he understands what exactly it takes to make users say “Nah! ” to “Aha! ” Articles by Alex SEO 10 SEO Link Building Tactics That Ensure Sure Shot Results Again, customers liked to be affirmed in their decisions. This phrase communicates that if the customer buys your products. Read More --- ### Jakob Henning - Published: 2025-02-20 - Modified: 2025-02-21 - URL: https://augesto.com/team/jakob-henning/ OUR FOUNDER & LEADER Jakob Henning Jakob has a rich experience of 12+ years in SEO, content marketing and lead generation. He has partnered with brands like HubSpot, Shopify, iStock, HootSuite, Accenture as a marketing advisor and content strategist. Currently, he helps businesses to improve their conversions through battle-tested CRO strategies. Articles by Jakob CRO Conversion Rate Optimization (CRO) – A Complete Guide Ever wondered why some websites turn visitors into loyal customers while others struggle to get a single sign-up? That’s where conversion rate optimization (CRO) comes... Lead Generation MQL vs SQL in Marketing – What is the Difference Before diving into the differences between MQLs and SQLs, it’s important to understand the concept of leads in marketing. What is a lead in marketing? ... --- ### Agnes Joseph - Published: 2025-02-20 - Modified: 2025-02-20 - URL: https://augesto.com/team/agnes-joseph/ OUR CONTENT MAESTRO Agnes Joseph Agnes is an SEO specialist and content writer with 3+ years of experience. She helps B2B, Tech, and eCommerce brands to help their content achieve a higher purpose. She loves to read science fiction novels at night and watch thrillers on weekends. Articles by Agnes SEO 10 SEO Link-Building Tactics That Ensure Sure-shot Results Again, customers liked to be affirmed in their decisions. This phrase communicates that if the customer buys your products. Read More --- ### Team - Published: 2025-02-20 - Modified: 2025-05-15 - URL: https://augesto.com/team/ --- ### Blog - Published: 2025-02-14 - Modified: 2025-06-07 - URL: https://augesto.com/blog/ AI Marketing and Automation Blog Stay ahead with insights on AI, content creation, and marketing automation. Practical tips, real use cases, and expert takes. No fluff, just results. Lead Generation Enhance your revenue SEODrive organic results Content MarketingBuild your brand CROGet more conversions Latest Articles The Coming of Age Brand Building Strategy Using Content May 28, 2025 Content Marketing It’s 2025, and yet many B2B content marketers are still stuck in 2021. They’re operating Read More ul > . bdt-post-block-item; delay: 350;"> The Ultimate AEO Page Structure: How to Optimize Your Content for AI Overviews May 28, 2025 SEO Why Informational Content Is Dying And What Smart Marketers Are Doing Instead May 27, 2025 Content Marketing How to Integrate AI Into SEO Workflow May 24, 2025 SEO How to Use ChatGPT to Audit Topical Authority and Improve SEO Coverage May 23, 2025 Content Marketing Guides AI Lead Generation: The Ultimate Guide to Scalable B2B Growth in 2025 The Ultimate Guide to AI Content Creation: Tools, Tips & Workflows for 2025 Get the best of our blog right to your inbox. Our Marketing Automation platform streamlines your marketing efforts, allowing you to focus on what really matters - growing your business. Glossary What Is Answer Engine Optimization (AEO)? What is AI automation? What is Agentic AI? What is an AI agent? What is Conversion Rate Optimization? What is a Marketing Qualified Lead (MQL)? View all concepts --- ### Process - Published: 2025-02-14 - Modified: 2025-05-15 - URL: https://augesto.com/process/ Our 6-Step Conversion Rate Optimization Process A battle-tested process we developed after working for several clients and has helped them achieve significant, repeatable, and sustainable increases in conversion rates. Streamlining conversions and revenue To simplify understanding, we have distilled our comprehensive CRO process into 6 broad steps, each with a multi-layered approach. CRO Process Guide Data Analysis Analytics reveal how visitors engage with your site, identifying drop-off points and key areas to optimize for higher conversions. Competitive Analysis Competitor analysis is a key step in our CRO process. It helps us identify what works, where competitors fall short, and how to optimize your site for better conversions and user experience. UX Research and Customer Interviews It reveals why users buy, their emotional and functional needs, and pain points. They help refine messaging, optimize value propositions, improve usability, and address anxieties—ensuring a smoother path to conversion. SEO, Content and UX Audits SEO audits fix visibility and traffic issues. Content audits align messaging with user intent. UX audits uncover usability barriers. Together, they streamline user journeys, reduce friction, and improve conversions, making them essential in the CRO process. Testing and Iterations Testing is crucial in CRO. A/B testing compares variations, multivariate testing finds the best element combinations, scenario testing evaluates user interactions, and usability testing uncovers friction. Reporting CRO reporting tracks user behavior, conversion funnels, and engagement metrics to measure test effectiveness. It identifies drop-offs, validates optimization strategies, and ensures data-driven decisions, making it a critical step in refining and improving conversion... --- ### Write for Us - Published: 2024-11-14 - Modified: 2025-05-15 - URL: https://augesto.com/write-for-us-guest-post/       Submit a Guest Post - Guidelines Hi there! You’re welcome to write a guest post on our website. Please carefully read the below guidelines to ensure that your content is on par with our editorial standards. Before you begin, please have a look at the kind of topics you should pitch to us: What topics should you write about? Triadic is a CRO agency that blends SEO, Content and UX with data-driven insights to optimize conversion rate. For our blog, we cover topics on: Conversion Rate Optimization SEO Content Marketing User Experience Please review our previously published posts to understand our topic focus. Submit at least 3 topics for approval first before writing the article. Topic should be relevant to our content and audience and not previously covered on our blog. Our audience Triadic readers are marketers, UX researchers, UX designers, SEOs, content marketers and founders who are searching for ways and solutions to fix their conversion rate. Writing guidelines Article should be over 1000 words. Tone of writing is direct, informative and authoritative. Please check out our blog to see our tone and style. Article should contain original content, not republished or plagiarised from any other site. Article should be well-written and well-researched. Content should be relevant and useful to our audience, and not overly promotional. Cite any quotes, data, images, or third party content used. Explain each of your points with real and measurable examples. Your draft should include a minimum of three images. Avoid... --- ### Contact - Published: 2022-07-27 - Modified: 2025-05-15 - URL: https://augesto.com/contact/ Contact Our Team Let's connect. We are obsessed with conversions. Describe your requirements briefly and we will get in touch. Send --- ### Services - Published: 2022-07-27 - Modified: 2025-05-15 - URL: https://augesto.com/services/ Partnering with clients to lift their conversions We turn your website traffic into paying customers with data-driven CRO strategies that deliver results. Our process analyzes user behavior, data, and site experience, then implements tested, evidence-based improvements for immediate impact and long-term growth. SEO Audit SEO issues need more than a checklist, they need a plan. Triadic builds custom strategies to fix what matters. On-page SEO audit Technical SEO audit Link profile audit Learn More Content Audit We evaluate your content’s impact, aligning it with marketing goals to improve messaging, fill gaps, and drive engagement. Audience research Existing content SEO performance Competitor analysis Learn More UX Audit Studying user interactions and usability issues to refine your website, enhance customer experience, and drive more conversions. User research and testing UI design review Heuristics and information architecture analysis Learn More Testing & Experimentation Proven experimentation, automated insights, and trusted by top brands to drive high-impact growth. A/B testing Multivariate testing Segmentation testing Learn More --- ### About - Published: 2022-07-27 - Modified: 2025-05-15 - URL: https://augesto.com/about/ About Us Triadic is a conversion rate optimization agency We turn visitors into customers. Through constant testing and data-driven strategies, we refine your messaging, pricing, and user experience to boost engagement, clicks, and conversions—no guesswork, just results. We’ve helped over 12+ companies to unlock their revenue Core values that drive us From day one, we’ve built a business that thrives by doing good. Our values shape our culture, strengthen relationships, and drive real impact. 01 Transformation Grow, innovate, and drive real change. Create impact that turns challenges into opportunities. 02 Integrity Stay true to high standards. Own your actions and stay accountable. 03 Transparency Keep clients in the loop. Every decision, every step, no surprises. 04 Courage Take bold risks. Experiment fearlessly. Do what others won’t. Our story Jakob founded Triadic in 2023, after securing 3 high value clients that were looking optimize their conversions and needed a helping hand. He formed an alliance with Alex, his ex-colleague and roped in a couple more freelance CRO experts from Upwork. For the past 12 years, Jakob has been serving big giants as an marketing advisor to refine their strategies and build funnels for their new line of products. Culture at Triadic We are a remote-first globally distributed team of CRO experts, SEOs, content specialists and UX nerds. We believe in flexibility, healthy work environment and patterns, and opportunities to grow. Good words from our clients They nailed our tough KPI targets. Our landing pages saw a 30%+ boost in conversions, a... --- ### AI Augmented Marketing Agency - Published: 2022-06-06 - Modified: 2025-05-18 - URL: https://augesto.com/ AI Augmented Marketing Services Optimizely's customizable workflows empower you to design and optimize your business processes to meet your specific needs. Contact Sales Get Started Companies we have worked with HOW it works Experience the Power of Customizable Workflows. Create Custom Workflows. Utilize our intuitive drag-and-drop interface to create visually appealing and functionally robust workflows that align perfectly with your unique business processes. Get Started Add and Customize Steps. Add various steps to your workflow, including approvals, tasks, data collection, decision points, and integrations with other systems. Get Started Set Conditions and Triggers. Efine complex conditions and triggers to automate your workflow based on specific criteria. Get Started Monitor and Analyze. Leverage our advanced analytics tools to track the performance of your workflows, identify bottlenecks, and make data-driven adjustments to optimize efficiency. Get Started Easy Implementations. Assure small businesses that your dashboard is user-friendly and requires minimal technical expertise to implement and use. All-in-One Platform for Seamless Workflow. Experience the convenience of a unified platform where you can manage all aspects of your business operations. Time and Cost Savings. Emphasize how your dashboard can help small businesses save time and money by automating tasks, streamlining processes, and providing real-time data. our pricing Transparent Pricing Made Simple. Save time and reduce errors with our powerful automation tools. Customize workflows to fit your business needs. Frequently Asked Questions. What is Optimizely? Optimizely is a comprehensive software platform designed to help businesses optimize operations, enhance productivity, and drive growth. It offers customizable workflows,... --- --- --- ## Posts ### AI Lead Generation: The Ultimate Guide to Scalable B2B Growth in 2025 - Published: 2025-05-31 - Modified: 2025-06-01 - URL: https://augesto.com/blog/guides/ai-lead-generation/ - Categories: Guides B2B sales has changed. Again. Budgets are tighter. Headcounts are leaner. And expectations? Still sky-high. In 2025, most sales teams are being asked to do more with less—less time, less support, and fewer SDRs. The result? Founders and marketers are turning to AI to fill the gap and run scalable outreach without scaling their team. AI-led prospecting isn’t a trend. It’s quickly becoming the norm. According to Gartner’s Future of Sales 2025 report, AI adoption in B2B sales jumped by over 35% in the last year, with more than half of revenue teams now using AI to support lead generation, qualification, or outreach. This shift isn’t just helping startups keep up. It’s helping them punch above their weight—reaching thousands of high-intent prospects, personalizing at scale, and focusing human effort where it counts most. In this guide, we’ll break down how to: Define your ideal customer profile (ICP) Build and enrich laser-focused prospect lists Create AI-personalized email sequences that convert Structure your team around AI workflows Use the right tools for scalable lead generation Let’s get into it. What Is AI-Powered Lead Generation? AI-powered lead generation means using machine learning to automate how you find, research, and reach out to potential customers. It replaces time-consuming manual tasks with fast, intelligent systems that can: Identify your ideal prospects Pull in relevant firmographic and behavioral data Personalize outreach messages Learn from past performance to improve results The goal? Get more qualified leads without relying on a large outbound team. From Manual to Automated... --- ### The Ultimate Guide to AI Content Creation: Tools, Tips & Workflows for 2025 - Published: 2025-05-31 - Modified: 2025-06-01 - URL: https://augesto.com/blog/guides/ai-content-creation/ - Categories: Guides AI is changing how content gets made. Quietly at first, then all at once. What started with headline generators and basic prompts has evolved into a new layer of creative infrastructure. Today, AI tools don’t just assist with writing. They shape how ideas are developed, formatted, and scaled across teams. Writers use AI to break through blocks. Marketers use it to test messaging faster. Designers rely on it for first drafts and asset variations. And increasingly, entire workflows are being rebuilt around it. In 2025, the role of AI in content is no longer experimental. It’s foundational. This guide unpacks the tools, tactics, and thinking behind how teams are using AI—not to replace creativity, but to support it at scale. What Is AI Content Creation? AI content creation refers to using software to generate text, images, video, or audio with minimal human input. It’s not limited to writing blog posts. Marketers use AI to generate email copy, product descriptions, podcast scripts, ad creatives, and short-form videos. The best tools don’t just write. They adapt to tone, intent, and channel. Jasper and Copy. ai are two standout platforms. Jasper is widely used for structured marketing content like landing pages and sales emails. Copy. ai offers a faster, more prompt-based interface, often used for social posts and short-form web copy. These tools work using Natural Language Processing (NLP) and Natural Language Generation (NLG). NLP helps the AI understand input. NLG helps it generate output that reads as natural language. Most tools today... --- ### The Coming of Age Brand Building Strategy Using Content > Why content strategies from 2021 are falling flat in 2025 and how smart teams are building brand-first engines instead of just pushing posts. - Published: 2025-05-28 - Modified: 2025-05-29 - URL: https://augesto.com/blog/content-marketing/new-content-strategy-for-brand-building/ - Categories: Content Marketing It’s 2025, and yet many B2B content marketers are still stuck in 2021. They’re operating off old frameworks—pushing out more blogs, more social snippets, more SEO-optimized FAQs, all in the name of “content marketing. ” And what do they get? Shrinking reach. Flat engagement. Brand dilution. Here’s the truth: the distribution-first mindset is dead. The best content teams in 2025 aren’t optimizing for volume. They’re building brands with pointed, principled clarity—and every piece of content is an extension of that brand. What changed? A wave of learning from folks behind Gary Vaynerchuk’s scaled content engine and Alex Hormozi’s raw, no-fluff strategy. These teams stopped broadcasting for attention and started building trust through conviction. This post is a blueprint for that mindset shift. Not just creating more content—but creating content that echoes a real, defensible identity. Content Amplifies Your Brand — It Doesn’t Define It Why Many Brands Start Backwards Most brands do content like this: Spin up a Notion doc Brainstorm values Assign blog posts to a freelancer Hope the message “comes together” But that’s backwards. Your brand isn’t something you invent in a vacuum. It’s something you uncover—through customer patterns, conversations, and lived conviction. We call this the “Notion Strategy” fallacy: trying to manufacture a brand in planning docs instead of pulling it out of the trenches. The 3Ps Framework (Pissed, Proud, Paying) If you want clarity on what your brand really stands for, start here: What pisses off your best customers? → That’s what they want changed. What... --- ### What Is Answer Engine Optimization (AEO)? > Answer Engine Optimization (AEO) is a smarter way to create content that gives users direct answers when they search online. - Published: 2025-05-28 - Modified: 2025-05-28 - URL: https://augesto.com/blog/glossary/what-is-aeo/ - Categories: Glossary Answer Engine Optimization (AEO) is a smarter way to create content that gives users direct answers when they search online. It’s built around how people actually search today. Instead of focusing just on keywords, AEO helps your content show up as the clear answer to real questions. The goal is to deliver value fast. That means structuring your content so it leads with the answer and speaks directly to what the user wants to know. What makes AEO different is its focus on intent. It’s not about stuffing in keywords. It’s about understanding the kind of questions people ask, especially simple ones like “What is... ” or “How to... ”, and giving them exactly what they need. Done right, this approach boosts your visibility and keeps users happy by offering quick, relevant answers. AEO also helps you build authority. Well-organized, easy-to-read content, using headings, bullet points, and clean formatting, makes it easier for answer engines to pick it up and display it. --- ### The Ultimate AEO Page Structure: How to Optimize Your Content for AI Overviews > Structure your content for AI Overviews and LLMs with this complete AEO page framework. Learn how to rank, get pulled, and stay visible in AI search. - Published: 2025-05-28 - Modified: 2025-05-29 - URL: https://augesto.com/blog/seo/aeo-page-structure/ - Categories: SEO Creating helpful, well-written content used to be enough to rank on Google. Not anymore. With the rise of AI-driven search results—like Google’s AI Overviews, ChatGPT, and Gemini—just being “good” doesn’t cut it. If your content isn’t structured in a way machines can easily understand and retrieve, you’re invisible. Even if your writing is top-notch. That’s where AEO (Answer Engine Optimization) comes in. In this guide, I’ll walk you through the exact page structure I use to get content picked up by AI tools. Whether you're writing a blog post, a service page, or a knowledge base article, this framework will help you get noticed by both users and large language models (LLMs). What is AEO and Why Does It Matter? AEO stands for Answer Engine Optimization. It’s about organizing your content so it’s easy for machines to interpret and extract answers from—especially in AI-powered search experiences. Think about how Google’s AI Overviews summarize information. Or how ChatGPT gives answers based on articles it’s seen online. These tools look for clear, structured content that answers real questions. If your page doesn’t make that easy, you’ll miss the opportunity to show up—no matter how good your content is. 1. Title Tag: Say Exactly What Your Page Is About Your title tag is the first thing search engines and AI models see. It tells them what your page covers and helps determine if it's worth surfacing. Best practices: Include your main keyword Make it question-based, if relevant Keep it clear and concise Avoid... --- ### Why Informational Content Is Dying And What Smart Marketers Are Doing Instead > Informational content is fading. Learn why SEO tricks aren’t enough anymore and how Augesto’s AI-driven strategy helps marketers stay ahead. - Published: 2025-05-27 - Modified: 2025-05-29 - URL: https://augesto.com/blog/content-marketing/informational-vs-demand-driven-content/ - Categories: Content Marketing Let’s be honest—just writing “informational content” doesn’t cut it anymore. Not long ago, the formula was simple: pick a keyword, write a blog post that answers a basic question, and publish it to drive traffic. For a while, that worked. But the internet has changed. Fast. Now, the web is flooded with lookalike articles saying the same thing in slightly different ways. At the same time, search engines are evolving—and they’re getting better at giving people the answers they need without sending them to your site. That’s why the old way of doing content is on its last leg. This post breaks down why informational content is losing power, what smart marketers are doing differently, and how you can shift your content strategy to win in this new landscape. The Decline of Traditional Informational Content The Over-Saturation of Generic Content Let’s face it—Google is bloated with sameness. Try searching something like “What is content marketing? ” You’ll find thousands of blog posts. Most are cleanly written. A few even rank well. But how many of them actually say something different? That’s the problem with content redundancy. Marketers are publishing safe, SEO-friendly posts on topics that have been covered to death, without adding any real insight. The rise of SEO manipulation hasn’t helped either. For years, success was defined by: Cramming keywords into copy Buying backlinks Optimizing for bots, not humans This led to a content landscape full of fluff, filler, and zero differentiation. Today’s readers? They’re tired. They want relevance,... --- ### How to Integrate AI Into SEO Workflow > Discover how SEO pros use AI to speed up keyword research, boost rankings, and stay competitive without losing the human touch. - Published: 2025-05-24 - Modified: 2025-05-29 - URL: https://augesto.com/blog/seo/integrate-ai-into-seo-workflow/ - Categories: SEO Imagine this: You spend four hours brainstorming keywords for a client, another six expanding them, then weeks writing briefs that might not even land. Meanwhile, your competitor just cranked out 500+ keyword ideas in under an hour—and launched three solid blog posts before you even opened your CMS. What’s their secret? Simple. They've figured out how to work with AI, not against it. Now, if you're still handling SEO the old-school way, you're not just working harder—you’re falling behind. But here’s the thing people often get wrong: AI isn’t here to replace your skillset. It’s here to boost it. This guide will show you how to fold AI into your SEO workflow without sacrificing strategy or quality. No fluff. No theory. Just real steps you can take right now. Where AI Fits Into SEO Today Search engines have been using AI for years. Google's RankBrain and BERT changed the game long before ChatGPT started trending. And now with Gemini and AI Overviews rolling out, it’s clear: AI isn’t a trend—it’s the new standard. SEO used to be about stuffing in keywords. Then it evolved into understanding search intent. Today? It’s about predicting what users need before they even type. The pros who get that—and use AI to act on it—are the ones pulling ahead. Smart Ways to Add AI Into Your SEO Workflow Keyword Research That Doesn’t Take All Day Traditional keyword research is a slog. You brainstorm, check volume one-by-one, and hope you didn’t miss anything big. AI flips... --- ### How to Use ChatGPT to Audit Topical Authority and Improve SEO Coverage > Use these 5 ChatGPT prompts to measure topical authority, find content gaps, and strengthen your SEO strategy with AI. - Published: 2025-05-23 - Modified: 2025-05-29 - URL: https://augesto.com/blog/content-marketing/use-chatgpt-to-measure-topical-authority/ - Categories: Content Marketing Topical authority is one of the most underrated drivers of SEO success today. When done right, it signals to Google: “Hey, we know this topic inside out. Trust us. ” But here's the catch. While we know how to build topical authority, measuring it is a whole different game. Most SEO tools don’t offer a direct metric. And unless you’ve built a custom dashboard or mastered Python, it’s hard to tell how well you’re doing. That’s where AI tools like ChatGPT come in. You can now use LLMs (large language models) to analyze your content coverage, identify blind spots, and surface insights on how to strengthen your authority without spreadsheets or paid tools. In this post, I’ll walk you through 5 practical ways to measure or analyze topical authority using ChatGPT, along with plug-and-play prompts you can start using today. What Is Topical Authority, and Why Does It Matter? Topical authority is your site’s perceived expertise on a subject. It’s not about publishing one or two strong articles it’s about consistently covering all the key angles, subtopics, and related queries in a way that aligns with search intent. The more you demonstrate expertise across a topic, the more likely Google is to: Rank your content higher Show you across related queries Reward your site with long-term SEO visibility But to get those results, you need to go beyond keyword stuffing or chasing high-volume terms. You need depth, structure, and completeness. How to Use ChatGPT to Measure Topical Authority (5 Key... --- ### What is AI automation? > AI automation handles repetitive work, cuts costs, boosts accuracy, and frees teams to focus on higher-value tasks. - Published: 2025-05-22 - Modified: 2025-05-28 - URL: https://augesto.com/blog/glossary/what-is-ai-automation/ - Categories: Glossary AI automation handles routine tasks and streamlines workflows so your team can focus on what matters most. That means more time for strategy, problem-solving, and real progress. It also helps reduce costs and boost efficiency. It's the smarter way to take repetitive, time-consuming work off your plate. Now, here’s the key difference. Traditional automation sticks to a fixed set of rules. It's good for repeatable jobs, but it can't adapt when things change. AI automation is more flexible. It uses AI agents that learn from data, adjust based on outcomes, and improve over time. This kind of automation uses machine learning to spot patterns and natural language processing (NLP) to understand human language. With both, the system doesn't just follow instructions. It thinks through problems, responds, and refines the process as it runs. The arrival of large language models (LLMs) pushed this even further. When you add generative AI to the mix, AI systems can now create content, answer complex questions, and deliver solutions, not just predictions. Here's a real-world example: A customer asks a virtual agent for help on a website. A standard chatbot gives a preprogrammed answer. But an AI-powered one understands the issue and responds with something more useful and relevant. That's the shift. From simple automation to intelligent, adaptive systems that work smarter, not just faster. --- ### What is Agentic AI? > Agentic AI uses smart agents to solve tasks with minimal input, mimicking human decisions and working together through AI-driven coordination. - Published: 2025-05-20 - Modified: 2025-05-28 - URL: https://augesto.com/blog/glossary/what-is-agentic-ai/ - Categories: Glossary Agentic AI is a new kind of automation that goes way beyond simple task handling. It brings together powerful tools like large language models (LLMs), machine learning, and enterprise automation to create smart, self-directed AI agents. These agents can do more than just follow instructions. They can set goals, make decisions, and take action — all with less input from humans. The more they work, the more they learn and improve. Why it matters Most older systems, like robotic process automation (RPA), rely on strict rules. If something changes, they can’t adapt. Agentic AI works differently. It’s built on probability, not fixed logic. That means it can deal with messy, unpredictable environments — the kind most businesses face every day. This kind of AI doesn't just automate one task. It understands context, adjusts when new info comes in, and even works alongside people to solve big problems. How it’s changing the game Agentic AI is opening up new possibilities. It’s helping automate complex workflows that traditional tools couldn’t handle. But that doesn’t mean RPA is going away. In fact, it’s still key for high-security and compliance-heavy work. The future? It’s not either-or. It’s both. Smart, adaptive agentic AI working alongside dependable, rule-based automation. Each doing what they do best. --- ### What is an AI agent? > An AI agent acts on its own, taking in data, making decisions, and changing its environment, whether physical, digital, or both. - Published: 2025-05-20 - Modified: 2025-05-28 - URL: https://augesto.com/blog/glossary/what-is-an-ai-agent/ - Categories: Glossary Think of it like this: an AI agent is a smart system that can act on its own. You give it a goal, and it figures out how to get there—no constant nudging required. It watches what’s happening around it, makes decisions based on that input, and takes action. That “environment” might be physical (like a warehouse), digital (like a website), or a bit of both. Some AI agents look like robots or drones. Others are just software—quietly working behind the scenes to get stuff done. Their look, tools, and how you interact with them depends on the job they’re built for. The smarter ones don’t just follow a script. They learn. They test different options, see what works, and get better over time. That means they’re not just following orders—they’re adapting. Once you give an agent a task, it runs with it. It doesn’t wait around for the next prompt. Depending on how advanced it is, it might check in with you now and then, or just keep going until it hits the target. --- ### Conversion Rate Optimization (CRO) - A Complete Guide - Published: 2025-01-07 - Modified: 2025-02-21 - URL: https://augesto.com/blog/cro/conversion-rate-optimization-cro-guide/ - Categories: CRO Ever wondered why some websites turn visitors into loyal customers while others struggle to get a single sign-up? That’s where conversion rate optimization (CRO) comes in. CRO is all about increasing the percentage of people who take a specific action—whether that’s making a purchase, signing up for a newsletter, or clicking on a link. The goal? To make the most of your traffic by turning casual visitors into engaged users. Different parts of your marketing funnel can have their own conversions. For example, if you’re running a social media ad, a conversion might be a click to your website. But on your product page, a conversion could mean adding an item to the cart. To get started with CRO, you first need to calculate your current conversion rate. From there, it’s all about testing different strategies to see what works best. Marketers use A/B testing, split testing, and multivariate testing—don’t worry, we’ll break those down for you later. How to Calculate Your Conversion Rate Figuring out your conversion rate is pretty straightforward. Just divide the total number of conversions by the total number of visitors, then multiply by 100 to get a percentage: Conversion rate = (Total conversions / Total visitors) x 100 Let’s say you run an online store. If you had 50 sales and 1,000 visitors last month, your conversion rate would be: (50 ÷ 1,000) x 100 = 5% Simple, right? But to get meaningful insights, you need to define what qualifies as a conversion. Are you... --- ### SEO for Agencies: How to Lift Search Rankings for Your Business - Published: 2025-01-04 - Modified: 2025-05-28 - URL: https://augesto.com/blog/seo/seo-for-agencies/ - Categories: SEO SEO for agencies can feel like a never-ending puzzle. You're managing your own rankings while also delivering results for clients. That’s a lot to handle. The good news? With the right strategies and tools, you can simplify the process and see real results. In this guide, we’ll cover key SEO tactics agencies can use for themselves and their clients, along with the best tools to make the job easier. General SEO Tips for Agencies Know Your Audience SEO isn’t just about ranking higher. It’s about attracting the right people to your site. Before diving into keyword research, take a step back and define your target audience. Who are they? What are they searching for? What problems do they need to be solved? For example, if your agency specializes in SaaS marketing, your potential clients are likely searching for "B2B SaaS lead generation strategies" instead of a broad term like "SEO services. " The same approach applies to your clients. Understanding their customers' pain points helps you craft targeted content that converts. Keyword Research: Don't Just Chase High-Volume Terms A common mistake agencies make is focusing only on high-volume keywords without considering search intent or competition. Instead, target long-tail keywords that reflect specific needs. For instance, ranking for "SEO for agencies" is tough, but optimizing for "how to do SEO for B2B marketing agencies" gives you a better chance of attracting the right traffic. Use tools like Google Keyword Planner, Semrush, Ahrefs or Ubersuggest to find relevant opportunities. Optimize Your Website... --- ### What is Conversion Rate Optimization? - Published: 2025-01-02 - Modified: 2025-05-28 - URL: https://augesto.com/blog/glossary/conversion-rate-optimizaiton/ - Categories: Glossary CRO is the process of boosting the percentage of users who take a desired action on a website—whether that’s making a purchase, adding an item to the cart, or filling out a form. The goal? Improve the user experience to drive more conversions effectively. To explore more about CRO, read our complete guide. --- ### MQL vs SQL in Marketing - What is the Difference - Published: 2024-12-28 - Modified: 2025-05-28 - URL: https://augesto.com/blog/lead-gen/mql-vs-sql-in-marketing/ - Categories: Lead Generation Before diving into the differences between MQLs and SQLs, it's important to understand the concept of leads in marketing. What is a lead in marketing? A lead is a potential customer who has shown interest in your product or service. They may have filled out a form, subscribed to your newsletter, or engaged with your content on social media. Leads are crucial for any business, as they represent potential clients who may eventually purchase your product or service. Different types of leads There are two main types of leads in marketing: Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs). But in recent times, new concepts like Product Qualified Lead and Service Qualified Lead have emerged. Both types of leads play a vital role in the lead generation process, but they serve different purposes and require different approaches. In the following sections, we'll define MQL and SQL and explore the key factors that set them apart. What is a Marketing Qualified Lead (MQL)? A Marketing Qualified Lead (MQL) is a leader who has shown a higher level of interest in your product or service than the average lead. They have typically engaged with your marketing efforts, such as downloading a whitepaper, attending a webinar, or engaging with your content on social media. MQLs are considered more likely to become customers than other leads, but they may not yet be ready to make a purchase. The primary goal of a marketer is to generate MQLs by creating compelling content, targeting the... --- ### What is a Marketing Qualified Lead (MQL)? - Published: 2024-12-28 - Modified: 2025-05-28 - URL: https://augesto.com/blog/glossary/what-is-mql/ - Categories: Glossary A Marketing Qualified Lead (MQL) is a leader who has shown a higher level of interest in your product or service than the average lead. They have typically engaged with your marketing efforts, such as downloading a whitepaper, attending a webinar, or engaging with your content on social media. MQLs are considered more likely to become customers than other leads, but they may not yet be ready to make a purchase. The primary goal of a marketer is to generate MQLs by creating compelling content, targeting the right audience, and using effective marketing strategies. Once an MQL has been identified, the marketing team will continue to nurture the lead through targeted content and communication, with the goal of eventually turning them into an SQL. --- ### 10 SEO Link Building Tactics That Ensure Sure Shot Results - Published: 2024-12-27 - Modified: 2025-05-28 - URL: https://augesto.com/blog/seo/link-building-tactics/ - Categories: SEO Again, customers liked to be affirmed in their decisions. This phrase communicates that if the customer buys your products. Boosting your website’s visibility on search engines is one of the most effective ways to drive more visitors and ultimately grow your business. Higher search rankings mean more organic traffic from Google, which translates to more leads and sales. But how can you strengthen your site’s authority and improve its ranking? Most SEO experts agree that link building is a critical factor in achieving this. By implementing effective link building strategies, you can significantly enhance your site’s visibility and reputation. If you’re looking for the best SEO link building techniques to increase your site’s ranking, you’re in the right place. Here’s an updated look at what link building is, why it’s so vital, and the most impactful methods you can try. What is Link Building? Link building is the process of acquiring hyperlinks from other websites that direct users to your site. These links may appear as text, images, or other clickable elements placed on various web pages. When Google notices quality links pointing back to your site, it views these as positive signals of credibility, which can help your site rank higher. There are countless ways to build links, but not all methods hold the same value. Staying informed on current best practices is essential, as SEO trends shift over time. Why is Link Building So Important? Link building plays a key role in helping search engines assess the relevance and trustworthiness of your content. When other websites link to yours, it signals to search engines that your content... --- ---